All-Terrain, All Together

During my time with a Southwest dealership group, I had the opportunity to work on two Jeep event designs that balanced client requests with creative storytelling—infused with personality, off-road attitude, and community spirit.

Tacos & Crawlers brought together Las Vegas flair and trail-ready grit. The event called for a bold, neon-inspired aesthetic, and I saw an opportunity to blend the energy of the Strip with the rugged identity of off-road culture. The result was a visual that felt equally at home under bright lights or a desert sky.

For the All Valley Jeep Show, the client wanted hidden duck Easter eggs as a nod to the popular Jeep “Ducky” trend. I leaned into the concept with a bold yellow-on-black tee, subtly incorporating a duck motif into the artwork. For the 2024 version, they requested both a classic and modern Jeep. I originally designed the layout for a white shirt to break away from our usual black tees, but was able to adapt the design cleanly when they decided to return to black.