When I first got the project, it was simply called ColdBrewed, with the prompt to “go wild.” I leaned into contrast — hot vs cold, smooth vs bold, energy vs chill.

Visual inspiration came from drips, melting forms, ice, and lightning bolts — all symbols of movement, clarity, and creative energy. I also explored the C and B letterforms, experimenting with shape, interaction, and hidden meaning.

These early directions brewed the foundation. While the final identity took a different turn, the energy and intent remained at the core.

After presenting the initial concepts, the bold, melting direction stood out — but the brand needed to shift toward what it truly was becoming: a photography and video studio.

Inspired by that pivot, I explored using positive and negative space to form a camera silhouette. The mark drew from the visuals of cream swirling into coffee, blending motion with structure, and melting into shape.

It was one of those moments where everything just clicked — the concept and purpose aligned, and the brand finally felt like itself.

To show how the ColdBrewed Creative identity performs out in the real world, I captured its current presence across social platforms. These screenshots highlight how the brand comes to life in context — clean, bold, and rooted in creative energy.

From profile icons to content layouts, the visuals stay true to the identity’s core: strong contrast, expressive visuals, and a clear point of view. It’s a brand that doesn’t just look good in a style guide — it holds up in fast-moving, scrollable environments.